A selection of work

by Sarah Richards, Senior UX Designer/Art Director

I've worked in the field of visual design with a focus on customer experience for over 14 years, spanning across a diverse range of industries including finance, science, publishing, mobile, education and entertainment.

I've held senior positions in Australia at Different, Optus, The White Agency, ACP Magazines and in the UK at Nature Publishing Group and Discovery Networks Europe.

My skills include; visual concepting, complex information visualisation, presenting, visual voice mapping, moodboards, user testing, prototyping, wireframing, comparative analysis, interaction design and development, service design, mobile design, interface design, tablet design, illustrating, project planning and mentoring junior staff.

This is just a small selection. For more information, here's my Linkedin profile or a copy of my CV. If you'd like to chat please contact me.

Macquarie Personal

Online direct banking

Different helped Macquarie Bank launch a new personal banking website called Macquarie Personal in 2010. I was lead visual designer and responsible for the concepting, visual design, visual voice mapping, interactive design, branding and styleguide.

View the live Macquarie Personal website.

Concepts

Final designs

Foxtel Search & Recommendations

Research and concepting for improvements to an existing service

I worked with Different's design director and an experience architect to write a research plan, conduct contextual enqiries, create concepts and user test then iterate concepts to improve Foxtel's search and recommendation experiences.

View the Foxtel Search & Recommendations concept document.

SBS World News

Redesign of an existing news platform

I was lead visual designer and responsible for the concepting, visual design, visual voice mapping, interactive design, branding and styleguide.

View the live SBS World News website.

Thomson Reuters Toolkit Concept

Research and concepting for improvements to an existing service

We were engaged by Thomson Reuters to improve the customer experience of the charting software. I was team lead responsible for writing the research plan, usability testing, concepting, create interaction principles, annotating wireframes for the concept document and creating the final visual designs.

View the Thomson Reuters Toolkit Concept document.

Macquarie Edge

Online share trading platform

Different helped Macquarie Bank launch a new platform called Macquarie Edge in 2009. I was lead visual designer and responsible for the visual design, information visualisation, interactive design, branding and components of the development. The platform won the Amber Award for Customer Experience – Best Online Broking in 2009 and the AIMIA Award for Financial Services in 2010.

SBS On Demand video player

Wireframing concepts for a new online video player

II was lead UX designer on this project and responsible for the concepting, personas and wireframes.

View the live SBS On Demand player.

Westpac Customer Account Opening

Redesign of account opening forms

I was lead visual designer on this project and responsible for the visual design based on wireframes and Westpac's branding guidelines.

View the live Westpac Customer Account Opening.

SBS Le Tour de France

Redesign of exisiting website

This site was short listed in the 2008 AMIA awards, I was lead visual designer on this project and responsible for the concepting, visual design, visual voice mapping, interactive design.